Top 5 Survey Tools: Harnessing Insights in 2023

published on 16 October 2023

In an age where data is king, the right survey tool can be your crown. Among a plethora of survey tools available, here are the top 5 that stand out in 2023, each with its unique offerings to cater to your varied data collection needs:

1. HubSpot - link

Pros:

  • Free online form builder, ideal for budget-conscious businesses.
  • Seamless transfer of lead data from forms to your CRM, saving manual data migration efforts​​.

Cons:

  • Limited to form-based surveys, might not be ideal for more complex survey needs.

2. Typeform - link

Pros:

  • User-friendly interface with a conversational approach, making surveys more engaging.
  • Offers a wide range of question types and customization options, allowing for a tailored survey experience.

Cons:

  • Professional plans can be costly, potentially a barrier for small businesses.
  • Some advanced features may require a learning curve to utilize effectively.

3. Delighted - link

Pros:

  • Variety of feedback gathering methods like NPS, CSAT, and CES.
  • 40+ built-in free integrations, making it easy to mesh with other tools you may already use​.

Cons:

  • Premium plans can be pricey, starting from $224 per user per month.

4. Mopinion - link

Pros:

  • Collects feedback and turns it into actionable data, providing insights into customer sentiment.
  • Customizable online feedback forms triggered based on user behavior on your site​.

Cons:

  • Might require a learning curve to effectively utilize all the features.

5. Multytude - link

Pros:

  • AI-assisted survey creation that crafts fun, engaging, and relevant questions, saving users significant time.
  • Real-time, clear, actionable insights generated automatically from the collected responses, eliminating the manual labor of sifting through heaps of responses.
  • Competitive pricing of £19.99 per month for unlimited AI-driven surveys, unlimited responses, and AI data analysis, making it a cost-effective choice for various budget ranges.

Cons:

  • Currently, the platform operates in English, which could be a limitation for non-English speaking audiences.

In a realm where data collection is pivotal, choosing the right survey tool could significantly impact your insights gathering. Explore these top-notch tools to find the one that aligns perfectly with your survey needs and propels your data collection strategy to new heights in 2023.

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