80% of new products developed out of focus groups fail in the first 6 months of their launch
Brands run surveys and focus groups to understand the consumer, which are by nature simulated tools.
So the results often mislead them, leading to lost revenue, opportunity and more.
At Multytude, we collect insights based on real consumer conversations at scale in their natural setting via influencers.
Imagine talking to 1,000 real people (not panelists) instead of 100 for the same cost.
We'll be in touch over email within 24 hours to setup a time to meet.