Live streaming is a great way to connect with your audience in real-time, but getting people to actually tune in can be a challenge. If you're looking for ways to boost viewership for your next live stream, here are three tips to try.
1. Plan your live stream in advance and prep your audience
If you're planning on streaming live video, there are a few things you need to do in advance to make sure things go smoothly.
First, let your audience know what you're up to and why their input is needed. Nobody likes to be blindsided by a live stream, so give them a heads up and let them know how they can help.
Next, come up with an incentive for everyone to tune in at the same time. This could be anything from a giveaway to simply the chance to be part of something special. Whatever you choose, make sure it's something your audience will actually care about.
Lastly, keep in mind that things rarely go according to plan. Be prepared for anything and go with the flow; your audience will appreciate it.
2. Schedule & promote your live stream ahead of time on social media and other platforms
If you're planning to go live on social media, the best way to get people to tune in is to schedule & promote your stream in advance. This way, people who are interested in what you have to say can clear their schedules and make sure they don't miss your stream.
There are a few different ways to promote your live stream.
First of all, make sure you schedule your stream on your platform of choice, and then post about it on stories so viewers can use the "Remind me" feature.
If you have a separate community app, make sure you promote the live stream there as well. The key is to get the word out in as many places as possible so that you can reach the widest audience possible.
By promoting your live stream ahead of time, you'll be more likely to get the attention of potential viewers.
3. Keep your live stream short
As any seasoned live streamer knows, one of the most important aspects of keeping your viewers engaged is to keep your stream short.
Of course, there are always exceptions to the rule – sometimes you just get on a roll and lose track of time.
But in general, it's best to keep things moving at a fast pace. That way, your viewers won't get bored and click away.
So if you're looking to keep your live stream audience entertained, make sure you keep it short and sweet! We've seen that 15-20 min live streams do really well in audience retention.
Ready to jump into the world of live streaming? By following these three tips, you'll be on your way to success.
Remember:
1. Plan ahead
2. Keep it short
3. Promote like crazy.
And most importantly, have fun!
Live is for engagement and interactivity so get out there and start chatting with your audience.
If you need help making sense of all that live chat though, check out Multytude. We're here to help you make the most of your live stream experience.
