When it comes to live streaming, many people are hesitant. They're not sure why they should be doing it when they can just watch what they want, when they want.
But live streaming can be a magical experience, if done correctly. Here are three reasons why you should consider doing a live stream!
1. Interaction with the Audience
Live streaming provides a unique opportunity to interact directly with your audience in real time. You can gather feedback, answer questions, and even adjust the content on the fly! This level of engagement is not possible when it comes to pre-recorded videos.
Just imagine being able to let your audience direct the live stream! Have them tell you what product to unbox first when you're doing a unboxing video or collect their ideas and suggestions for what type of content you should make going forward.
At the end of the day, live streaming is all about audience interaction so if your content would benefit it, you should consider doing it live.
2. Building Super Fans
Live streaming is a great way to connect with your audience who are more than just viewers. The people who will make the time and show up on your live streams will be those who are your real fans. They want to help you, be heard by you, and be part of the family.
Live streams allow this fan base to connect with each other AND you better. The authentic, unedited nature of live streams means you're building super fans in your community. It is these super fans who will be loyal to your content and show up for years to come.
3. Increase Engagement
The inherent interactivity of live streaming also boosts engagement - as long as you can actually react to your audience's chat. The creator's reaction to the chat signals to the audience that their chat is being read and their ideas heard, which in turn fuels more engagement.
Furthermore, live streaming can also increase engagement with your content overall. Viewers who watch the stream may be more likely to come back and watch other videos or even become a subscriber as they have seen you in action!
Yes, live streaming can be tough. There is no editing, your wifi may give up, your dog may bark and more.
But the authentic, raw nature of live streaming coupled with a content strategy that would benefit from interactivity means you could be engaging with your community like you've never done before.
At the end of the day, being live means being real, being here and being now.
So, leverage live streaming where it makes sense. And keep doing your amazing, edited videos for all those other ideas.