Lightning fast insights from influencer audiences

Authentic, reliable, fast consumer insights gathered via Influencers, enriched by AI 

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  • Diageo
  • Carlsberg
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  • Littlebirdie

A new way for brands and influencers to work together

With the sophisticated map of reactions you get with Multytude, insight research is now a real-time, back and forth conversation.

Get to know your consumers in a meaningful, quantifiable way.

Test your ideas faster than ever before. Get ahead of trends. Gather responses in a natural setting. 

Build the products and campaigns they’ll love — with real, rapid feedback to guide your creativity, and your strategy.

Influencer-led Research

Pre-marketing, leverage influencers to understand your customer in a meaningful, quantifiable way.

Brand Lift

Post-campaign, measure the ROI of your influencer marketing on brand awareness, intent to buy & more.

Looking for our AI-powered survey tool instead?

Loads of our clients have been requesting access to our AI back-end to create their own surveys - from client feedback forms to employee satisfaction surveys.

We're thrilled to announce our AI-powered survey tool, which does exactly that, so you can save time, improve completion rates and get automated insights powered by AI!

1. Influencer-Led Research

Unleash the Power of Authenticity

  • Genuine Answers

    Influencers become your surveyors, collecting sincere responses from their followers - your target market - in a natural setting.

  • Rapid Results

    Cut down your research time from weeks to just 15 minutes, gaining immediate access to AI-based insights and analysis.

  • AI Generated Questions

    Our AI crafts creative, engaging question sets tailored to your brand, keeping your audience's interest alive.

How It Works

  • 1

    Provide your research brief & target audience

    Our powerful natural language AI generates creative questions for your brief. 

    Edit, add or remove questions as you see fit.

    We then suggest influencers who fit your insight brief for your approval.

    How it works 1
  • 2

    Influencers ask your questions

    Handpicked Youtube, Instagram or Twitch influencers ask your questions to their followers in videos, live streams or fun quiz links.

    Fans and followers respond with honest, in-the-moment feedback — resulting in plenty of authentic, rapid answers to your questions.

    Unlike traditional surveys, people don’t lie to their favourite influencers. 

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  • 3

    Review AI-driven insights

    Results are available in real time on your dashboard as the data comes in.

    Filter by influencer or demographic. 

    Ask any question you have about the data in plain English, and our AI assistant will analyse the data and answer your question in real time.

    We provide insight - not just data.

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2. Brand Lift

Boost Your Influencer Marketing ROI

  • 9 Brand Lift Metrics

    Evaluate up to three brand lift metrics for your campaigns including brand awareness & intent to buy

  • Per Influencer Impact

    Understand which influencers contribute the most to your brand lift KPIs

  • AI-based Comments Analysis

    Discover brand-relevant insights that are hidden in the comments instantly with the click of a button

How It Works

  • 1

    A Unique, Entertaining, and Easy-to-Use System

    We provide each of your influencers with trackable links to an AI-generated engaging survey, styled like a personality quiz. 

    The influencers then share their custom links on their social media platforms. 

    Their followers, who form the "test group", can then easily participate in the survey without any need for sign ups or logins. 

    Brand lift 1
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    Reliable, Accurate Results

    While the test group is taking the survey, we also gather a control group. 

    This group has a similar profile to your influencers’ followers but has not yet seen your campaign. 

    This approach ensures that any difference in brand lift metrics can be specifically attributed to your influencer marketing campaign.

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  • 3

    Comprehensive Reports on Your Brand Lift

    Once all the data is collected, evaluate up to three brand lift dimensions across your influencers. 

    Receive in-depth understanding of your campaign's impact, moving beyond quantitative results to reveal how it truly resonated with your target audience.

    Plus, you can decide which influencers you want to work with again.

    Brand lift 3

Ready to access reliable, powerful insights from influencers, and their audiences?

All you have to do is tell us your brief & target audience. 

We do the rest.

Unlike other research companies, Multytude reaches consumers in the fastest way and receives the most sincere answers on the subject during either the chat in their app or via influencer led conversations. Multytude adds unconventional methods to the research industry!

Senior Market Research Specialist

Before Multytude, we had to manually read the comments under our influencer branded content to see how it performed. With Multytude, we can now analyse the conversation under all branded content in less than a minute, informing our future marketing narratives and influencer selections.

Founder & CEO

Use Cases

  • Test your marketing narratives
  • Measure your influencer campaigns
  • Co-create with your consumers
  • Decide what to post on social media

Lightning fast insights from influencer audiences

Brands & Agencies

Enter your details below to book a free demo.

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