Gen Z Perspectives on the Metaverse

Opportunities & innovation directions for brands based on our research study in April 2022.

Metaverse 2022   april
Device frame

Why Gen Z?

Gen Z represents more than 30% of the global population and are the first truly digital native segment of our society. 

They’re also the generation who will most likely live the majority of their lives in this new world so what we build for them needs to be done with them. 

7 Main Findings

Instead of running a limited survey, we used Multytude to run a free-flowing conversation, allowing users to talk to each other in a time-limited room.

  • Limited Expectations

    Gen Z expectations of the Metaverse are limited by their current imagination of what’s possible. 

  • Conceptual Confusion

    There’s immense confusion among Gen Z between web 3.0, the metaverse and cryptocurrency concepts.

  • No to Facebook

    Majority of Gen Z don’t want a ‘Facebook only’ Metaverse.

  • All about Shopping

    Shopping is expected to be the first to adapt to this world, and a full replica of the physical shopping experience is expected.

  • Representative Avatars

    Gen Z would rather have their avatars be a representation of their real selves rather than a completely different identity.

  • Digital Concerns

    They project the ills of current social media onto the Metaverse so they’re concerned about bullying, trolling and scams.

  • Virtual Addiction

    There’s concern about getting addicted to the Metaverse & ignoring one’s physical reality.

Download the free report now

Report includes opportunities & innovation directions for brands to consider given the research insights.

Error. Your form has not been submittedEmoji
This is what the server says:
There must be an @ at the beginning.
I will retry