Opportunities & innovation directions for brands based on our research study in April 2022.
Gen Z represents more than 30% of the global population and are the first truly digital native segment of our society.
They’re also the generation who will most likely live the majority of their lives in this new world so what we build for them needs to be done with them.
Instead of running a limited survey, we used Multytude to run a free-flowing conversation, allowing users to talk to each other in a time-limited room.
Gen Z expectations of the Metaverse are limited by their current imagination of what’s possible.
There’s immense confusion among Gen Z between web 3.0, the metaverse and cryptocurrency concepts.
Majority of Gen Z don’t want a ‘Facebook only’ Metaverse.
Shopping is expected to be the first to adapt to this world, and a full replica of the physical shopping experience is expected.
Gen Z would rather have their avatars be a representation of their real selves rather than a completely different identity.
They project the ills of current social media onto the Metaverse so they’re concerned about bullying, trolling and scams.
There’s concern about getting addicted to the Metaverse & ignoring one’s physical reality.
Report includes opportunities & innovation directions for brands to consider given the research insights.
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