Why Brands Should Leverage Influencers as Panelists

published on 24 October 2023

Influencers can enable brands to forecast trends and understand unmet needs better. You just need to engage with them prior to your marketing and make them a part of your strategy process.

In today's digital landscape, influencers aren't just amplifiers for brand messages—they're increasingly becoming the community leaders for their niche.

Brands have long relied on influencers for metrics like engagement and reach, but there's an untapped dimension here: using influencers as panelists to enrich your brand's strategy.

Traditional methods of consumer insights might give you data, but integrating influencers as panelists can provide nuanced brand advice. Tell you the why, rather than just the what.

Imagine being able to get feedback on your marketing narrative, social content, product development and more from influencers on a regular basis. You can avoid costly mishaps, increase conversions and create more relevant social content and ads.

Beyond Data: Context Matters

Data can tell you what's happening, but it can't tell you why. The added context that influencers bring to the table as panelists can decode consumer behavior in a way that pure numbers can't. Influencers are experts at identifying emerging trends and interpreting nuanced reactions from their audience. They can offer qualitative insights that data alone can't provide.

Credibility & Trust

People trust influencers, often considering them as peers rather than detached experts. If an influencer believes in your brand, that trust extends to their audience as well. This halo effect lends credibility to the insights gathered, making the recommendations more actionable and impactful.

Diverse Perspectives

One of the greatest advantages of influencers is the diversity they bring. They come from various niches, backgrounds, and cultures, offering an assortment of viewpoints. This diversity can enrich your brand's understanding of different consumer subsets, leading to more nuanced strategies.

Trend Forecasting

Who better to forecast upcoming trends than those setting them? Influencers are at the cutting edge of social movements, tech advancements, and consumer behavior. By leveraging their insights, your brand can stay ahead of the curve instead of simply reacting to market changes.

A Cost-Effective Solution

Conducting large-scale consumer research studies can be costly and time-consuming. Influencers, on the other hand, offer an agile and often more cost-effective way to gather insights. They've already done the hard work of community building; all that's left is to tap into that knowhow.

Influencers represent the communities that they've built, and they know them inside and out. Instead of leveraging them just for marketing and promotion, start including them in your strategy building phase. 

Data is good, but insights from trusted voices in the industry? Now that's priceless.

Contact us at hatice@multytude.com to power your strategy with influencers.

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